# Privacy Policy
**Effective Date:** 25/03/2026
## 1. Introduction
Alternative Piling Solutions ("we," "our," or "us") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, interact with us, or use our services.
## 2. Information We Collect
We may collect and process the following types of personal data:
* **Identity Data:** Name, company name, job title
* **Contact Data:** Email address, phone number, address
* **Technical Data:** IP address, browser type, device information
* **Usage Data:** Information about how you use our website and services
* **Marketing Data:** Preferences in receiving marketing communications
## 3. How We Collect Your Data
We collect data through:
* Direct interactions (e.g., contact forms, emails, phone calls)
* Automated technologies (cookies, analytics tools)
* Third parties (e.g., marketing platforms, analytics providers)
## 4. How We Use Your Information
We use your data to:
* Provide and manage our services
* Respond to enquiries and requests
* Improve our website and services
* Send marketing communications (where permitted)
* Comply with legal obligations
## 5. Legal Basis for Processing (UK GDPR)
We rely on the following legal bases:
* Consent
* Performance of a contract
* Legal obligation
* Legitimate interests
## 6. Data Sharing and Disclosure
We may share your data with:
* Service providers (IT, hosting, analytics)
* Professional advisors
* Regulatory authorities where required
We do not sell your personal data.
## 7. Data Retention
We retain your personal data only as long as necessary for the purposes set out in this policy, including legal, accounting, or reporting requirements.
## 8. Your Rights
Under UK data protection law, you have the right to:
* Access your personal data
* Request correction or deletion
* Object to processing
* Request restriction of processing
* Data portability
* Withdraw consent at any time
To exercise your rights, contact us using the details below.
## 9. Cookies
Our website uses cookies to improve user experience. You can control cookies through your browser settings.
## 10. Data Security
We implement appropriate technical and organisational measures to protect your personal data.
## 11. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for their privacy practices.
## 12. Changes to This Policy
We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised effective date.
## 13. Contact Us
If you have any questions about this Privacy Policy or our data practices, please contact:
**Alternative Piling Solutions**
50 Union Street, Melksham, SN12 7PR
Info@alternativepilingsolutions.co.uk
07968039946
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